Enhancing the

Visitor Experience

By Dan King for Bluecadet

Providing a new welcome experience for 2.5 million visitors each year.

In June 2019, the Independence Visitor Center completed an exciting renovation to welcome visitors with an informative, interactive, and 21st-Century orientation experience.

We enhanced the visitor experience and transformed from a traditional visitor center to one for the future. We added cutting-edge digital advancements, while maintaining our focus on personalized, excellent customer service through one-on-one interactions.

We continue to drive traffic to arts, culture, historic, retail, and restaurant destinations, resulting in increased revenue for all in the Greater Philadelphia region.

Integral Role in Tourism Sector

Visitor Information Desk

Independence Visitor Center is the first impression of the Philadelphia region for an average of 2.5 million international and domestic visitors each year. After starting here, those visitors are more likely to frequent an average of 2 - 3 additional local businesses.   

Visitor Center from New Terrac

Independence Visitor Center is the primary point of orientation for Independence National Historical Park and the official visitor center for Greater Philadelphia, including the City of Philadelphia and its surrounding counties and Waterfront.

Press Room

Find our latest news, announcements, and press coverage.

 

 

News and Releases

April 17, 2024
The Philadelphia Visitor Center Corporation expands Board with six new directors.
View the Press Release Here

January 26, 2024
The Philadelphia Visitor Center Corporation announced a new retail partnership with Art Star inside the Independence Visitor Center at 599 Market Street, Philadelphia.
View the Press Release Here

November 27, 2023
Art Star's Holiday Procrastinator Market Comes to Independence Visitor Center December 16 and 17, Showcasing Philly-centric artists and locally crafted gifts to visitors. 
View the Press Release Here

November 27, 2023
Philadelphia Visitor Center Corporation announces that Sylvester Stallone will appear at a grand opening event of the Rocky Shop at the Parkway Visitor Center Outpost.
View the Press Release Here

October 5, 2023
Philadelphia Visitor Center Corporation announces collaboration with Sly Stallone Shop and MGM Consumer Products for “Rocky” Apparel & Souvenir Sales at the Parkway Visitor Center Outpost.
View the Press Release Here

May 8, 2023
Philadelphia Visitor Center Corporation announces the reopening of the City Hall Visitor Center and relaunching of the Tower Tours.
View the Press Release Here

May 4, 2023
Philadelphia Visitor Center Corporation announces a new President & CEO, Kathryn Ott Lovell.
View the Press Release Here

April 28, 2023
Philadelphia Visitor Center Corporation launches the 29th season of the PHLASH Downtown Loop with a new stop for 2023 at The Comcast Center Campus. 
View the Press Release Here

March 7, 2023
The Philadelphia Visitor Center Corporation to open Parkway Outpost at the stairs of the Philadelphia Museum of Art and Rocky Statue.  
View Press Release Here
 

December 21, 2022
The Philadelphia Visitor Center Corporation appoints senior executive, Jennifer Nagle, as interim President & CEO following the departure of James J. Cuorato at the end of the year.  
View Press Release Here

 

September 19, 2022
The Independence Visitor Center Corporation announces long-time President & CEO, James J. Cuorato, will depart at the end of the year. 
View Press Release Here

 

May 27, 2022
An economic impact report finds that from 2002 - 2021, visitors have spent an additional $72 million per year in the Philadelphia region because of their stop at the Independence Visitor Center. 
View Article Here

 

 

April 29, 2022
The Independence Visitor Center Corporation kicks off the 28th year of the Philly PHLASH Downtown Loop service for the 2022 season. 
View Full Release

 

April 5, 2022
The Independence Visitor Center Corporation celebrated 20 years on April 5, 2022. The program honored Congressman Dwight Evans and former Visit Philly President and CEO, Jeff Guaracino.  
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March, 16 2022
The Independence Visitor Center Corporation along with Museum partners donated admission proceeds to UNICEF to support Ukraine. 
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IVCC Press Clips, Dec. 2021 - March 2022
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December 22, 2021
Independence Visitor Center Corporation Announces New Board Officers

The Independence Visitor Center Corporation (IVCC) is pleased to announce the election of three new officers to its Board of Directors, which is now comprised of more women and people of color than ever before, representative of the organization’s dedicated diversity, equity, and inclusion efforts. The new officers elected Deborah O’Brien, Board Chair; Margaret Hughes, Board Vice Chair; and Tiffany Newmuis, Board Secretary. The new officers join Stephen P. Mullin, Board Treasurer, who was re-elected in his role, to comprise the Board’s leadership. 
View Full Release
 

December 1, 2021
IVCC Press Clips, Sept. - Nov. 2021
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November 19, 2021
Join the Independence Visitor Center Corporation in Kicking Off 20 Years
The Independence Visitor Center Corporation (IVCC) will celebrate twenty years of operating the official visitor center of greater Philadelphia on Friday, November 19. To commemorate this major milestone, the IVCC is throwing a fun-filled birthday party complete with an over-the-top display cake by Nakupenda, Njeri, champagne toast, music, and plenty of surprises. The press event will serve as the official kick-off to a year of celebrations, public programming, and special events, including the 20 Year Anniversary Celebration sponsored by PNC Bank in April 2022.
View Full Media Alert
 

October 29, 2021
"Halloweekend" at Terrace on Tap Presented by Visit Philadelphia

This Halloween weekend, Terrace on Tap Presented by Visit Philadelphia offers spooky fun for everyone, with free activities including outdoor movie screening of Hocus Pocus, prizes for guests every hour, including Wissahickon Brewing Co. gift cards & merchandise and Terrace on Tap T-shirts, assorted candy for everyone by Just Born, Inc., including Peanut Chews, and “Make-Your-Own-Costume” kids' crafts.
View Full Media Alert


September 1, 2021
IVCC Press Clips, June - August 2021
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June 1, 2021
IVCC Press Clips, March - May 2021
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May 27, 2021
Independence Visitor Center Corporation Welcomes Back Visitors for Start of the Summer Season

As the nation and City of Philadelphia begin to ease restrictions put in place during the COVID-19 pandemic, the Independence Visitor Center Corporation (IVCC) announces plans to welcome back visitors this summer with extended hours of operation, discounts, promotions, programming, and collaborations with tourism partners, beginning Memorial Day weekend.
View Full Release
 

May 10, 2021
Independence Visitor Center Corp. and Philadelphia Parks & Recreation Host Official Ribbon-Cutting for LOVE Park Visitor Center

On Tues., May 11, City officials and partners give remarks at an official ribbon-cutting for the new LOVE Park Visitor Center.
View Full Media Alert


May 6, 2021
Independence Visitor Center Corp. and Philadelphia Parks & Recreation Open New Visitor Center in LOVE Park

With generous support provided by Bank of America and the William Penn Foundation, the Independence Visitor Center Corporation (IVCC) and Philadelphia Parks & Recreation have partnered to develop an information services kiosk in LOVE Park,  adjacent to the historic Welcome Center building. After a delay due to the COVID-19 pandemic, the LOVE Park Visitor Center opened to the public with a soft launch on May 1, and an official ribbon-cutting ceremony planned for Tuesday, May 11, at 12:30 p.m. Media alert to follow.
View Full Release


March 1, 2021
IVCC Press Clips, Dec. 2020 - Feb. 2021
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February 26, 2021
Official Partnership with Pennsylvania Announced by The America 250 Foundation

The America 250 Foundation today announced an official partnership with America250PA to commemorate the 250th anniversary of the founding of the United States of America. The partnership will expand the reach and visibility of America 250, a multiyear initiative to inspire the American spirit leading up to the largest and most inclusive commemoration in our nation’s history in 2026.
View Full Release
 

January 3, 2021
Independence Visitor Center to Re-Open on January 4, 2021

After a temporary closure in accordance with City and State guidelines to curb community spread of COVID-19, Independence Visitor Center Corporation (IVCC) will resume daily operations at the Independence Visitor Center on January 4, 2021, with health and safety guidelines by the Centers for Disease Control and Prevention (CDC) in place. 
View Full Release
 

December 1, 2020
IVCC Press Clips, Sept. - Nov. 2020

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November 22, 2020
Independence Visitor Center Corporation Is Temporarily Closed to Help Curb Community Spread of COVID-19

In accordance with new “Safer at Home” restrictions issued by the City of Philadelphia as part of a broad-based effort to curb community spread of COVID-19, all Independence National Historical Park indoor sites, including Independence Hall, the Liberty Bell Center, and the Independence Visitor Center are temporarily closed through January 1, 2021.
View Full Release


October 22, 2020
Terrace On Tap Presented by VISIT PHILADELPHIA® Brings a Pop-Up Outdoor Dining Experience to the Liberty View Terrace 

Enjoy an exciting new pop-up experience presented by VISIT PHILADELPHIA® on the second-floor, outdoor Liberty View Terrace at the Independence Visitor Center.  Terrace On Tap features brews exclusively by Wissahickon Brewing Company, festive foods by Brûlée Catering, and family-friendly seasonal activities.
View Full Media Alert
 

October 20, 2020
Independence Visitor Center Corporation To Celebrate Unity Day on Wed., Oct. 21

The Independence Visitor Center Corporation (IVCC) is participating in Unity Day on Wednesday, October 21. Employees and staff will wear orange as a powerful, visually compelling expression of solidarity to promote kindness, acceptance, and inclusion.
View Full Media Alert


September 24, 2020
Independence Visitor Center Corporation and Independence Historical Trust Host the Independence Soirée, a Virtual Fundraising Event

Independence Historical Trust (previously Friends of Independence National Historical Park) hosts an annual fundraising gala every autumn in front of Independence Hall.  In 2020, due to the COVID-19 pandemic, the fundraising event has gone virtual, and for the first time, includes a co-hosting organization, the Independence Visitor Center Corporation.  The theme of the Independence Soirée commemorates the 100th Anniversary of the 19th Amendment, in recognition of the suffragists and all women who have fought for equality.  For her lifetime contributions to equality for all, sports icon Billie Jean King will receive the 2020 Year of the Woman Award.
View Full Media Alert


September 14, 2020
Independence Visitor Center Has Achieved GBAC STAR™ Facility Accreditation

The Independence Visitor Center Corporation (IVCC) has achieved Global Biorisk Advisory Council® (GBAC) STAR™ accreditation, the gold standard for prepared facilities. Under the guidance of GBAC, a Division of ISSA, the worldwide cleaning industry association, the IVCC has implemented the most stringent protocols for cleaning, disinfection and infectious disease prevention in its facility, the Independence Visitor Center.
View Full Release
 

September 3, 2020
IVCC Press Clips, June - Sept. 2, 2020
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August 31, 2020
INDEPENDENCE VISITOR CENTER CORPORATION TO BEGIN RESUMING OPERATIONS ON SEPTEMBER 1

After an extended closure due to COVID-19, Independence Visitor Center Corporation (IVCC) will begin resuming operations by re-opening Independence Visitor Center, the official visitor center of greater Philadelphia, on September 1, 2020.
View Full Release
 

June 1, 2020 
IVCC Press Clips, March - May 2020
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March 19, 2020
INDEPENDENCE VISITOR CENTER CORPORATION MODIFIES OPERATIONS IN RESPONSE TO COVID-19

The Independence Visitor Center Corporation (IVCC) has been working closely with partners in government and tourism to monitor and respond to the evolving public health situation surrounding Coronavirus (COVID-19). Effective March 17, Independence Visitor Center and Independence National Historical Park sites, including Independence Hall and the Liberty Bell Center, are temporarily closed. 
View Full Release
 

March 1, 2020 
IVCC Press Clips, Dec. 2019 - Feb. 2020
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December 19, 2019
INDEPENDENCE VISITOR CENTER CORPORATION HOSTS “GIFT GRAB” EVENT FOR CONTEST WINNER

The Independence Visitor Center Corporation (IVCC) kicked off the holiday season with an Instagram contest to promote shopping local and giving back. One lucky participant (@dadvntures) has won a free 60-second shopping spree “gift grab” at Independence Gift Shop, the official gift shop of Philadelphia. After the event, the IVCC will donate a matching amount to the Eagles Autism Foundation.
View Full Media Alert


December 1, 2019 
IVCC Press Clips, Sept. - Nov. 2019 
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November 27, 2019
Start Your Holiday Season in Philadelphia with the Independence Visitor Center Corporation 

The Independence Visitor Center Corporation (IVCC) welcomes visitors for the holidays with extended hours and festive programming. New and Notable for Holiday 2019: For the first time in the building’s history, Independence Visitor Center will open its doors on Thanksgiving, Thursday, Nov. 28, 11 a.m. – 4 p.m., in a dedicated effort to provide an exceptional welcome experience for every visitor to the Philadelphia region. 
View Full Release


November 21, 2019
PHLASH® Holiday Evening Service Starts for the 2019 Season

New for the 2019 holiday season, PHLASH® will provide evening service to seven stops located near holiday attractions, every Friday – Sunday, 6 – 10 p.m., November 22 - December 29, with service to each stop every 20 – 30 minutes. The holiday evening route provides access to stops located from Blue Cross RiverRink Winterfest at the Delaware River Waterfront to LumiNature at the Philadelphia Zoo.
View Full Media Alert


October 28, 2019
A Very Hershey Halloween

This Halloween, all are invited to enjoy a day of free activities at HERSHEY’S Kitchens café, featuring with free face-painting, fall décor and spooky music, photo opportunities, and free HERSHEY’S candy. One lucky attendee will win a a gift basket filled with HERSHEY’S and REESE’S branded products.
View Full Media Alert
 

October 8, 2019
Introducing the Philly Welcome Wall

Philadelphia's largest interactive digital wall reaches 2.5 million annual visitors with 42 ft. of dynamic digital content. The immersive, multi-user experience is designed to surprise and delight, using motion-sensor cameras to respond and attract visitors to interact via touch. Content displays fun, timely things to do in Philadelphia, and directs to staff for more information and purchases.
View Visual Press Release


September 1, 2019
IVCC Press Clips, June - August 2019
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July 3, 2019
RIDE PHLASH® FOR FREE ON JULY 4th IN CELEBRATION OF INDEPENDENCE DAY

The IVCC is celebrating Independence Day by offering free rides on the Philly PHLASH® Downtown Loop, its visitor-friendly public transit service, on Thursday, July 4, 2019, from 10 a.m. – 2 p.m. Service will begin at Stop 4 at 10 a.m. and provide access to Stops 9, 10, the Please Touch Musuem and the Philadelphia Zoo, before ending early at 2 p.m. 
View Full Media Alert 


July 2, 2019
Celebrate America's Birthday Party with Termini Brothers Bakery at Independence Visitor Center

The IVCC is celebrating Independence Day in the Birthplace of Independence by hosting a birthday party for America featuring Termini Brothers Bakery on Thursday, July 4. Beginning at 9 a.m., the iconic Termini Brothers Bakery staff will decorate a spectacular birthday cake live onsite and arrange 2,500 red, white, and blue cupcakes into the shape of an American flag. At 1 p.m., thousands of visitors and residents will join in singing “Happy Birthday” to America before enjoying the cake and cupcakes—for free!
View Full Media Alert


June 1, 2019
IVCC Press Clips, March - May 2019
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May 24, 2019
Independence Visitor Center Corporation Hosts Grand Opening Event of New Café by Hershey’s Kitchens

Independence Visitor Center Corporation (IVCC) is kicking off the busy tourist season by unveiling the final element of its multi-phase renovation project. Hershey’s Kitchens is a new café experience created in collaboration with The Hershey Company and Event Network, which will offer locally sourced savory menu items and indulgent treats. Media are invited to the grand opening and giant “plume” cutting (the ribbon on a Hershey’s Kiss) on May 29 at 10:30 a.m. 
View Media Alert
 

May 22, 2019
Independence Visitor Center Corporation Opens New Café Experience by Hershey’s Kitchens

This month, Independence Visitor Center Corporation (IVCC) has a sweet surprise in store for Philadelphia visitors and residents: the opening of a new café experience by Hershey’s Kitchens. The café is the final element of the Visitor Experience Improvement Project, a multi-phase renovation of Independence Visitor Center, which welcomes an average of 2.5 million visitors annually.
View Full Release


May 6, 2019
RIDE PHLASH® FOR FREE ON MAY 7, 2019 IN CELEBRATION OF NATIONAL TRAVEL & TOURISM WEEK

The Independence Visitor Center Corporation (IVCC) is celebrating National Travel and Tourism Week (NTTW), and showcasing the travel industry’s critical role in job creation and the economy, by offering free rides on PHLASH®, the visitor-friendly public transit service, on Tuesday, May 7, 2019.
View Full Media Alert
 

March 27, 2019
Philly PHLASH® Downtown Loop to Begin 25th Year of Service

The Philly PHLASH® Downtown Loop resumes service on Thursday, March 28, marking a milestone 25 years of continued operation for the transit loop. To celebrate the first day of the season, no fares will be collected and the PHLASH will be free for everyone to ride for the day on March 28, from 10 a.m. - 6 p.m.
View Full Media Alert


March 1, 2018
IVCC Press Clips, Dec. 2018 - Feb. 2019
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January 17, 2019
INDEPENDENCE VISITOR CENTER TO REDUCE DAILY OPERATIONS DUE TO ONGOING FEDERAL GOVERNMENT SHUTDOWN

The Independence Visitor Center will remain open daily over the weekend and for Martin Luther King, Jr. Day, on Monday, January 21. On Tuesday, January 22, the Visitor Center will be closed, and will begin operating a reduced schedule due to the financial impact of the federal government shutdown, by ceasing its daily operations and implementing the following schedule: Tuesday – Saturday: Open, 9 a.m. – 5 p.m. Sunday and Monday: Closed.
View Full Release
 

December 27, 2018
Independence Hall, Liberty Bell Center to Reopen Friday-Sunday During Partial Federal Government Shutdown

Visitors will be able to tour Independence Hall and the Liberty Bell Center despite the partial federal government shutdown, Friday, Dec. 28 - Sunday, Dec. 30, 9 a.m. - 5 p.m., with National Park Service rangers onsite to provide interpretation. No tickets will be required.
View Full Release
 

December 22, 2018
INDEPENDENCE VISITOR CENTER REMAINS OPEN DURING FEDERAL GOVERNMENT SHUTDOWN

Independence Visitor Center, the official visitor center of Greater Philadelphia located at 599 Market Street, will remain open for normal business operations during the federal government shutdown. Although the building is federal property, the Independence Visitor Center has the opportunity to remain open for visitors because its operations are managed by the Independence Visitor Center Corporation (IVCC), a Pennsylvania nonprofit, 501(c)3 organization. 
View Full Release
 

December 14, 2018
Enjoy the Gift of a Free Ride on the Philly Holiday Festival Shuttle Courtesy of VISIT PHILADELPHIA® and Serviced by PHLASH® 
View Full Release
 

December 1, 2018
IVCC Press Clips, June - Aug. 2018
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November 26, 2018
INDEPENDENCE VISITOR CENTER CORP. HOSTS “GIFT GRAB” EVENT FOR CONTEST WINNER

The Independence Visitor Center Corporation (IVCC) kicked off the holiday season with an Instagram contest to promote shopping local and giving back. One lucky participant has won a 60-second “Gift Grab” at Independence Gift Shop on #GivingTuesday at 11:30 a.m. 
View Full Media Alert
 

November 23, 2018
Service Begins for the Philly Holiday Festival Shuttle courtesy of VISIT PHILADELPHIA® and serviced by PHLASH®  

This holiday season, the Philly Holiday Festival Shuttle courtesy of VISIT PHILADELPHIA® and serviced by PHLASH® provides free access to 11 stops located near Philly Holiday Festival signature events, beginning November 23 through December 30, every Thursday – Sunday, from 6 – 9 p.m., every 20 – 30 minutes. To kick off the start of service, the media is invited for a photo opportunity of the Philly Holiday Festival Shuttle (decorated inside and out) as it stops at the Independence Visitor Center on Friday, Nov. 23 at 6:15 p.m.
View Full Media Alert
 

September 25, 2018
INDEPENDENCE VISITOR CENTER CORPORATION HOSTS ‘GRAND REVEAL PARTY’ TO UNVEIL UPDATES AND SUPPORT FINAL PHASE OF $15M VISITOR EXPERIENCE IMPROVEMENT PROJECT

View Full Media Alert
 

September 24, 2018
INDEPENDENCE VISITOR CENTER CORPORATION HOSTS ‘GRAND REVEAL PARTY’ TO UNVEIL UPDATES AND SUPPORT FINAL PHASE OF $15M VISITOR EXPERIENCE IMPROVEMENT PROJECT

On Wednesday, September 26, 2018, the Independence Visitor Center Corporation (IVCC), which is cooperatively managed with the National Park Service will host an official Grand Reveal Party from 5:30 to 8:30 p.m. to celebrate and support its Visitor Experience Improvement Project (VEIP). The evening will showcase the new visitor amenities completed so far; and support the funding and completion of the final phase of the renovation project. Located at 599 Market Street, Philadelphia, PA 19106, the updated Independence Visitor Center located in Independence National Historical Park will provide an informative, interactive, and world-class welcome experience to the region.
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September 1, 2018
IVCC Press Clips, June - Aug. 2018
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August 15, 2018
Campus Philly to Welcome College Students to Philadelphia with Free Museum Admission and All-Day Festival this September

Campus Philly, college students’ go-to resource for living, learning, and launching their career in Philadelphia, will kick off the fall semester with its annual CollegeFest on Saturday, September 8, 2018 from 10 a.m. to 3 p.m., at Dilworth Park. The annual event is free to any college student. Registration includes entry for prizes and giveaways at Dilworth Park, and a wristband for free admission to fourteen museums, plus free rides on the Philly PHLASH® Downtown Loop for the day.
View Full Release
 

July 1, 2018
MEDIA ADVISORY: America's Birthday Party with Betsy Ross and Termini Bros. Bakery at the Independence Visitor Center

On Wednesday, July 4, thousands of visitors will line up to celebrate America's Birthday Party at the Independence Visitor Center. Media are invited to watch as Termini Brothers Bakery staff decorate a spectacular five-tier cake live onsite and arrange 2,500 red, white, and blue cupcakes into the shape of an American flag, before Betsy Ross herself arrives, accompanied by a fife and drum procession. Termini Brothers Bakery and Independence Visitor Center Corp. staff then distribute the cake and cupcakes to the public for FREE.
View Full Media Alert
 

June 29, 2018
Celebrate Independence Day in the Birthplace of Independence with New Ways to Explore Philadelphia’s Historic District

There’s no better place to celebrate Independence Day than in the Birthplace of Independence! This year, in honor of America’s 242nd birthday, sites throughout Philadelphia’s Historic District are celebrating with special programming and innovative ways to explore.
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June 27, 2018
LEGOLAND® DISCOVERY CENTER PHILADELPHIA HOSTS PUBLIC LEGO® BRICK BUILDING EVENT AT INDEPENDENCE VISITOR CENTER

LEGOLAND® Discovery Center Philadelphia has partnered with the Independence Visitor Center Corporation to hold a day-long LEGO brick building event on July 5, 2018. The event, open to the public, will be held on the newly renovated second floor terrace of the Independence Visitor Center from 10 a.m. – 5 p.m. Attendees to the family friendly event will be encouraged to join Model Builders from LEGOLAND to build four different LEGO mosaic designs celebrating Philadelphia’s 4th of July celebrations. 
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June 1, 2018
IVCC Press Clips, March - May 2018
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May 24, 2018
INDEPENDENCE VISITOR CENTER CORPORATION REVEALS EXCITING CHANGES FOR SUMMER 2018

For Memorial Day 2018, Phase I of the Visitor Experience Improvement Project is officially complete, with the re-opening of the newly expanded Independence Gift Shop, the official gift shop of Greater Philadelphia and largest retail location for Philadelphia-themed merchandise. The expansion doubles the retail space from the gift shop’s original footprint, bringing its total square footage to 3,450 square feet. “By expanding the gift shop’s capacity, we are now able to offer something for everyone, tourists and locals alike,” said James J. Cuorato, President and CEO, IVCC.
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May 23, 2018
MEDIA ADVISORY: Independence Gift Shop Re-Opens for Memorial Day 2018

Independence Visitor Center Corporation (IVCC) is kicking off Philadelphia’s busy tourist season by debuting exciting changes at the completion of the first phase of its Visitor Experience Improvement Project, including the re-opening of the newly expanded Independence Gift Shop, the official gift shop of Greater Philadelphia. 
View Full Release
 

May 4, 2018
RIDE PHLASH® FOR FREE ON MAY 10 IN CELEBRATION OF NATIONAL TRAVEL & TOURISM WEEK

Independence Visitor Center Corporation (IVCC) is celebrating the 35th Annual National Travel and Tourism Week, and showcasing the travel industry’s impact on jobs, economy, personal lives, by offering free rides on Philly PHLASH®, the visitor-friendly public transit service, on Thursday, May 10, 2018.
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March 30, 2018
AUTISM AWARENESS MONTH EMPLOYEE SPOTLIGHT: JULIUS MAY

In accordance with Autism Awareness Month, the Independence Visitor Center Corporation (IVCC) is celebrating Julius May joining its team four years ago as Visitor Services Representative. Julius’ unique skill sets and character continue to improve the daily operations and overall social awareness of the IVCC team. 
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March 27, 2018
PHLASH® RETURNS MARCH 29 WITH FREE RIDES OPENING DAY

The Philly PHLASH® Downtown Loop will be begin service on Thursday, March 29, marking 24 years of the seasonal transit loop in operation. Everyone rides FREE opening day 10:00 a.m. – 6:00 p.m. PHLASH will run Friday – Sunday through April 29. Daily service kicks off May 1. 
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March 1, 2018
IVCC Press Clips, December 2017 – February 2018
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February 07, 2018
HISTORIC DISTRICT OPEN DURING EAGLES PARADE

The Independence Visitor Center is open the day of the Eagles Parade in Independence National Park from 8:30 a.m. - 6:00 p.m. Due to popular demand, the Independence Visitor Center Corporation has compiled a list of what is open in Philadelphia's Historic District during the parade, including accessibility information, and other details that will ensure those coming to the city's celebration will have a day full of memorable Philadelphia experiences. 
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January 20, 2018
VISITOR CENTERS OPEN DURING GOVERNMENT SHUTDOWN

The Independence Visitor Center in Independence National Historical Park will remain open during the government shutdown. The City Hall Visitor Center will also be open, providing visitors to the Greater Philadelphia region with two locations for visitor services managed by the Independence Visitor Center Corporation.
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January 10, 2018
$2 SHUTTLE TO PHILLY HOME SHOW

For the third consecutive year, PHLASH® will service a shuttle to the Philly Home Show January 12-15 and 19-21. For only $2 roundtrip (cash only) or FREE for children 4 and under, conveniently ride the Home Show Shuttle from FREE parking in IKEA South Philadelphia’s Family Parking Lot to the Pennsylvania Convention Center.
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October 17, 2017
American Heart Association Unveils Hands-Only CPR Training Kiosk at Philadelphia’s Independence Visitor Center to Help Americans Learn a Lifesaving Skill

The AHA unveils a new interactive kiosk that allows Philadelphians and all who visit the Independence Visitors Center in the city’s historic district to learn and practice Hands Only CPR in minutes! Joining cities like Cleveland, Dallas and Pittsburgh, the Independence Visitor Center will host the first Hands-Only CPR training kiosk here in Philadelphia. 
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Contact Us

Mailing Address:
Philadelphia Visitor Center Corporation
599 Market Street
1 N. Independence Mall West
Philadelphia, PA 19106

Directions:
Google Maps

Toll Free Phone
(800) 537-7676

General Visitor Inquiries:
[email protected]

Department Contacts

Join Our Team

The Philadelphia Visitor Center Corporation (PVCC) is a private, non-profit organization that supports the hospitality and tourism industries and promotes the diverse historical, cultural, entertainment, and leisure aspects of the five-county Greater Philadelphia region, which includes Bucks, Chester, Delaware, Montgomery, and Philadelphia counties. 

The PVCC is proud to be an equal opportunity employer. The PVCC is committed to creating a diverse workplace environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

 

Job Openings

Security Manager
The Security Manager is responsible for security of staff, visitors, and building partners located in the Independence Visitor Center (IVC) and at satellite locations in City Hall, Love Park and the Parkway. Serve as primary point of contact in all matters related to security of staff, visitors and Philadelphia Visitor Center Corporation (PVCC) physical assets

You can find the full job description here! 

Interested in this position? Email: [email protected]

Visitor Experience Associate 
The Visitor Experience Associate is responsible for providing excellent customer service, information, and directions, and promoting an enriching experience for visitors to Philadelphia and the surrounding counties. The Visitor Experience Associate actively engages with tourists and local visitors of all ages, greeting them in a positive cheerful manner, answering questions about what to see and do, events, historical sites, and sell tickets to tours, museums, attractions, and special exhibits.

You can find the full job description here! 

Visitor Center Sales Associate
The Visitor Center Sales Associate is responsible for providing a positive and memorable experience for visitor center guests. The Visitor Services and Shop Sales Associate will provide excellent customer service in assisting visitors with retail purchases, ticket sales, and general events and promotions.

You can find the full job description here!

Interested in either of these positions? Contact [email protected]

Volunteer Opportunities

The PVCC will list available volunteer opportunities from our regional tourism and hospitality sector partners below: 

PHL Volunteer Navigators - Philadelphia International Airport
This year marks the 20th anniversary of the Volunteer Program at PHL. To celebrate, the airport is expanding its program and is seeking dedicated, friendly individuals who enjoy helping others, are interested in travel and hospitality, and love the Greater Philadelphia region. Volunteer Program requirements: Minimum of one, 4-hour shift each week (8 a.m. - 12 Noon, 12 Noon - 4 p.m., or 4 - 8 p.m.), Friendly and willing to assist passengers, Must pass criminal background check, One-year commitment, Ability to work in a dynamic environment and learn new skills, Multilingual is a plus. Perks include: Discounts at airport food and shops, Discounted SEPTA passes, Free parking, Social activities and tours, and more. 
To learn more, please contact: Christine Datesman, Volunteer Program Manager, Travelers Aid, Philadelphia International Airport, [email protected] or (215) 863-4066

 

The Independence Visitor Center Corporation is now PHILADELPHIA VISITOR CENTER CORPORATION.

 

About Us

The best Philly visits start with the Philadelphia Visitor Center Corporation. Why? It’s simple: 

STARTING HERE
CAN LEAD ANYWHERE

We have access to all this city has to offer—activities, tickets, reservations, and opportunities. Talk with the helpful, well-connected people at the Philadelphia Visitor Center Corporation, and they’ll turn your visiting wish list into an unforgettable itinerary, made just for you.

The Philadelphia Visitor Center Corporation is a Pennsylvania nonprofit, 501(c)3 organization, which operates in cooperation with Visit Philadelphia®, the Philadelphia Convention and Visitors Bureau, the City of Philadelphia, National Park Service and the Commonwealth of Pennsylvania.​​​​
​​​​​
The Philadelphia Visitor Center Corporation facilitates the operation of the Independence Visitor Center, the primary point of orientation for Independence National Historical Park and the official visitor center of the Philadelphia region, including Bucks, Chester, Delaware, and Montgomery Counties. Philadelphia Visitor Center Corporation operates the LOVE Park Visitor Center, City Hall Visitor Center, Parkway Visitor Center and Philly PHLASH Downtown Loop transit service, and the private event space, The Liberty View at Independence Visitor Center.

 

Mission

The mission of the Philadelphia Visitor Center Corporation is to enhance the experience of visitors to Philadelphia by providing exceptional customer service and access to all that the city has to offer.

 

Vision

Philadelphia Visitor Center Corporation will inspire visitors to create lasting memories through exploring the city and region, and to share their experiences with others. We envision Philadelphia Visitor Center Corporation as a nationally recognized leader in visitor service excellence and innovation.

 

Annual Reports

The Philadelphia Visitor Center Corporation reports on its efforts and achievements on a yearly basis. Click on the links below to download the Annual Report from the corresponding year.

    •    Annual Report 2023
    •    Annual Report 2022​​​​​​
    •    Annual Report 2020 - 2021
    •    Annual Report 2019
    •    Annual Report 2018
    •    Annual Report 2017
    •    Annual Report 2016
    •    Annual Report 2015
    •    Annual Report 2014
    •    Annual Report 2013
    •    Annual Report 2012
    •    Annual Report 2011

 

President & CEO

Kathryn Ott Lovell 

Board of Directors

Deborah O’Brien - Board Chair
Market Executive
Bank of America Greater Philadelphia

​​​​Tiffany Newmuis - Board Vice Chair
Senior Manager, Town Hall & Campus Programming
Comcast

W. Bradley Baturka, CPA - Board Treasurer 
Partner, Northeast U.S. Geography Leader
Wipfli LLP

Shawn Andre Murray, MA, PHR Board Secretary
Assistant Professor Tourism & Hospitality Management
Montgomery County Community College

​​​​Joseph T. Ashdale

James B. (JB) Broms
Managing Director
Accenture

Thomas A. Caramanico 
President
McCormick Taylor, Inc.

Gregg Caren
President & CEO 
Philadelphia Convention & Visitors Bureau

J.J. (Jonathan J.) Cutler
Managing Partner
Heidrick & Struggles

Kortney Cruz
Senior VP of Government Markets
Independence Blue Cross

Aileen Dagrosa
Senior VP, General Counsel & Admin. Officer
Philadelphia Eagles

Paul R. Decker
Former President
Valley Forge Convention & Visitors Bureau

John H. Estey

John Fricke
General Manager - Chief Enthusiast 
Canopy by Hilton Philadelphia Center City

David Gould
Chief Diversity & Impact Officer
Harris Blitzer Sports & Entertainment

Todd Glickman
EVP, Chief Revenue Officer
Comcast Spectacor & Wells Fargo Center 

Michael Harris
Vice President, Marketing & New Media
Philadelphia Phillies

Lauri Kavulich, Esquire
Clark Hill, PLC

Amy Shearer
Chief Marketing Officer
The Philadelphia Zoo

Angela Val
President & CEO
Visit Philadelphia

Rob Ghormoz
Governor's Representative

GSL Public Affairs, A Stevens & Lee Company

Jazelle Jones
Mayor's Representative

City Representative & Director of Special Events
City of Philadelphia

A Message from the Philadelphia Visitor Center Corporation:

As the official visitor center of the Philadelphia region, we welcome millions of people each year, of every age, race, gender, religion, language, culture, ethnicity, ability, and orientation.  These visitors come from around the world to explore the sites where our nation was founded.  Yet, nearly 250 years later, the founding principles of equality and inalienable rights are not the reality for many citizens.  

We recognize that systemic racial inequality is still a problem. We also understand that there are marginalized segments of our society that are excluded from full inclusion in the American dream because of fundamental inequities. Our goal is to create and provide an environment that emphasizes the principles of diversity, equity, inclusion and belonging, to make the Independence Visitor Center a favored destination, and to support these principles in society generally.

We will always strive to treat everyone equally and with respect, and extend this philosophy to our treasured visitors, staff, partners, and neighbors. 

 

Philadelphia Visitor Center Corporation is proud to recognize the support of KESK Consulting, LLC in our organization's commitment to diversity, equity, and inclusion.

Recent Updates

After recently celebrating the organization's 20-year anniversary and reflecting how it has grown since its inception in November 2001, the Philadelphia Visitor Center Corporation, formerly the Independence Visitor Center Corporation (IVCC), completed a Strategic Plan with consulting agency Schultz & Williams and the Philadelphia Visitor Center Corporation Board. The plan serves to guide the organization's continued recovery from the impact of the COVID-19 pandemic and its continued growth over the next 3 - 5 years. The plan’s top recommendation included changing the organization’s name to better align itself with peer organizations, like Visit Philadelphia and the Philadelphia Convention and Visitors Bureau, and more closely reflect its ever-expanding footprint. This upcoming period is a critical time in Philadelphia and the region, as the region prepares for several celebrations and events of epic proportions, like the FIFA World Cup and America250, and the Philadelphia Visitor Center Corporation aims to continue its mission and provide lasting memories for visitors.

Independence

National Historical Park

D. King for IVCC
M. Edlow for IVCC

"We hold these Truths to be self-evident, that all Men are created equal..."

Goods, ideas, and people intermingled in early Philadelphia. In this diverse city, a new republic was born. The Declaration of Independence and U.S. Constitution were both debated and signed inside Independence Hall.  Nearby sits the Liberty Bell, an international symbol of liberty. 

Independence National Historical Park preserves and interprets Park resources significantly associated with the American Revolution and the founding and growth of the United States of America, to improve public understanding of the historic people, events, and ideas associated here and inspire individuals.

National Park Service Sites
Historical Buildings & Sites
Sort:
American Philosophical Society

American Philosophical Society Museum

Benjamin Franklin Museum

Bishop White House Interior

Bishop White House

City Tavern exterior

City Tavern

Congress Hall

Congress Hall

Declaration House

Declaration House

Dolley Todd House Kitchen

The Dolley Todd House

Edgar Allen Poe House

Edgar Allan Poe National Historic Site

First Bank

First Bank of the United States

Fragments of Franklin Court

Fragments of Franklin Court

Franklin Court

Franklin Court

Franklin Court Printing Office

Franklin Court Printing Office

Free Quaker Meeting House

Free Quaker Meeting House

Germantown White House

Germantown White House

Gloria Dei Church National Historic Site

Gloria Dei Church National Historic Site

Great Essentials Exhibit

Great Essentials Exhibit

Independence Hall

Independence Hall

Independence Visitor Center

Independence Visitor Center

The Liberty Bell

Liberty Bell Center

Merchant's Exchange

Merchants' Exchange Building

New Hall Interior

New Hall Military Museum

Old City Hall

Old City Hall

President's House Site

President's House Site

Second Bank of the United States

Second Bank Portrait Gallery

The Signer Statue

Signers Garden

Thaddeus Kosciuszko National Memorial

Thaddeus Kosciuszko National Memorial

Tomb of the Unknown Soldier

Washington Square

Get Around

D. King for IVCC
M. Edlow for Visit Philadelphia

Explore the City of Brotherly Love with ease.

Philadelphia's centralized location (just 100 miles south of New York City and 133 miles north of Washington, D.C.) make it a convenient travel destination, and the city itself is one of the easiest for visitors to navigate—by car, foot, bus, or bike.

Before European colonization, the area was inhabited by the Lenape, whose village name referenced its easy navigability: Nitapèkunk (today's Fairmount Park area) translates as "Place that is easy to get to."

After deeming the area the "most convenient place upon the Delaware River for health and navigation," William Penn purchased the land from the Lenape, and founded the modern city with streets laid out in a grid to promote green urban living.

Getting to Philadelphia:

Philadelphia International Airport
From the Airport

Located just seven miles from downtown Philadelphia, Philadelphia International Airport is easily accessible from Interstates 76, 95, and 476.

30th St. Station
By Train

30th Street Station is a major intercity rail transit hub. Located between Center City and West Philadelphia, it provides connections to Amtrak, NJ Transit Rail Service, and all SEPTA Regional Rail Lines.

Getting Around the City:

Septa
On Public Transit

SEPTA offers a vast selection of routes on many modes of public transit, including: buses, trolleys, subways, and regional railways. In 2018, SEPTA debuted a re-loadable plastic card for fares, the SEPTA Key, available for purchasing and reloading at Independence Visitor Center. 

Locust Walk
On Foot

Voted one of top five most walkable cities in the nation, Philadelphia features tree-lined streets and neighborhoods that make exploring on foot the perfect way to see the City of Brotherly Love.

Indego Bike Share
On Bike

Get around Philadelphia on two wheels is even easier with the city’s bike sharing program, Ride Indego, which has 1000 bicycles available at 125 stations throughout the city, including one located right outside Independence Visitor Center at 5th and Market Streets.

Explore the City
Sort:
Chinatown

Chinatown

Kelly Drive

Kelly Drive

Rittenhouse Square

Rittenhouse Square

Locust Walk

University City

Explore More
Philadelphia's Adjacent Counties
Sort:
Peddler's Village

Bucks County

Brandywine Valley

Chester County's Brandywine Valley

The Media Theatre for the Performing Arts

Delaware County

Valley Forge

Valley Forge & Montgomery County

Top Questions:
What is the best way to get around Philadelphia?

Philadelphia is a wonderful city to explore on foot. Try our visitor-friendly downtown bus loop, the Philly PHLASH, or the city's bike sharing program, Ride Indego. Check out our Get Around page for more suggestions on how to make navigating Philly a breeze.

Where is the closest place to park by Independence Hall?

Convenient, onsite parking is available for visitors who start at the Visitor Center. The AutoPark at Independence Mall is a 24-hour, fully enclosed parking garage operated by the Philadelphia Parking Authority. Entrances are located on both 5th and 6th Streets, between Market and Arch Streets.

Are strollers permitted on the PHLASH?

Collapsible strollers are permitted to board the PHLASH at the driver's discretion. Riders must collapse the stroller before boarding.

Find

Things to Do

D. King for Bluecadet
M. Stanley for DWRC

Enjoy your time in Philadelphia

This spring Philadelphia welcomes visitors to explore the city's museums, attractions, cultural institutions, and historic sites.

Start at the Independence Visitor Center to make the most of your time by speaking with expert staff for trip-planning advice, information about attractions', discounts, parking deals, and more.

While you're there, make sure to ask for a FREE walking map of Philadelphia's Historic District!

Locations:
Attractions:
Sort:
Amish country tour

A Day in Amish Country

Buy Online
Academy of Natural Sciences Dinosaur Hall

Academy of Natural Sciences of Drexel University

adventure aquarium

Adventure Aquarium

African American Museum in Philadelphia

African American Museum in Philadelphia

Arch Street Meeting House

Arch Street Meeting House

Women's Walking Tour

Badass Women's History Tour

Barnes Foundation

The Barnes Foundation

Battleship New Jersey Museum and Memorial

Buy Online
Betsy Ross House

Betsy Ross House

Buy Online
Big Bus Tours

Big Bus Tours

Black Journey Walking Tour

Black History Walking Tour

Summerfest

Blue Cross RiverRink Summerfest

Bow Tie Tours

Bow Tie Tours

Carpenter's Hall

Carpenters' Hall

Cherry Street Pier

Cherry Street Pier

Buy Online
Christ Church Burial Ground

Christ Church Burial Ground

Buy Online
City Hall Interior Tour

City Hall Interior & Exterior Tour with Tower Tour

Buy Online
Tower Tour

City Hall Tower Tour

Buy Online
Eastern State Penitentiary

Eastern State Penitentiary

Buy Online
Elfreth's Alley

Elfreth's Alley Museum

Founding Footsteps Tours

Founding Footsteps Philly Phables Walking Tour

The Franklin Institute Wondrous Space

Franklin Institute

Buy Online
Franklin Square Fountain

Franklin Square

Gayborhood Tour

Gayborhood LGBTQ History Tour

Buy Online
Ghost Tour of Philadelphia

Ghost Tour of Philadelphia

E-Tickets
Benjamin Franklin Parkway

Go Philadelphia Pass

Great Plaza

Great Plaza at Penn's Landing

Buy Online
Hill-Physick House

Hill-Physick House

cafe

Independence Café

Buy Online
Visitors at Independence Seaport Museum

Independence Seaport Museum

Italian Market Tour

Italian Market Food Tour

Earthquake Tables

LEGOLAND Discovery Center Philadelphia

love park

LOVE Park Neighborhood Tour

Longwood Gardens

Longwood Gardens

Longwood Gardens

Longwood Gardens Experience

Love Park

Love Park and Love Statue

Museum of Illusions

Museum of Illusions Philadelphia

Buy Online
Museum of the American Revolution

Museum of the American Revolution

Mutter Museum

The Mütter Museum

Buy Online
National Constitution Center

National Constitution Center

Buy Online
National Liberty Museum

National Liberty Museum

paul robeson house

Paul Robeson House

Buy Online
Penn Museum

Penn Museum

Penn's Landing

Penn's Landing

Buy Online
Pennsylvania Academy of the Fine Arts

Pennsylvania Academy of the Fine Arts

Philadelphia History, Highlights and Revolution

Philadelphia History, Highlights and Revolution

Philadelphia Museum of Art

Philadelphia Museum of Art

Buy Online
Philadelphia Sightseeing Tours

Philadelphia Sightseeing Tours

Philadelphia Zoo Lions

Philadelphia Zoo

Philly PHLASH

Philly PHLASH

Vegan History Tour

Philly's Vegetarian Pioneers

Please Touch Museum

Please Touch Museum

Free

Polish American Cultural Center

Buy Online
Powel House Interior

Powel House

Reading Terminal Market

Reading Terminal Market

RiverLink Ferry

RiverLink Ferry

Free
Rocky Statue

The Rocky Statue and Rocky Steps

Rothman Ortho Roller rink at Dilworth Park

Rothman Orthopaedics Roller Rink at Dilworth Park

Free
Interior of Science History Institute Philadelphia

Science History Institute

Shofuso Japanese House and Garden

Shofuso Japanese House and Garden

Smith Memorial Playground & Playhouse

South Philly Art Tour

South Philadelphia Art Tour

universal sphere comcast center

The Comcast Center Campus

The Great Philadelphia Comedy Magic Walk

The Great Philadelphia Comedy Magic Walk

Buy Online
Musical History Tours

The Musical History Tours

HPI Walking Tour

The Official Historic Philadelphia Walking Tour

Free
U.S. Mint

United States Mint

Valley Forge tour

Valley Forge: American Revolution

National Museum of American Jewish History

Weitzman National Museum of American Jewish History