Since 1956, the Light Show has been managed and operated by the various department store tenants of the Wanamaker building, most recently Macy’s. The installation of the Light Show and Dickens Village is a massive undertaking involving dozens of skilled technicians and depends on high levels of institutional knowledge and technical expertise. The attractions themselves draw tens of thousands of visitors DAILY during the holiday season, requiring staffing to help manage crowds safely and provide positive visitor experiences.

The Philadelphia Visitor Center has assembled a team of dedicated partners including the Friends of the Wanamaker Organ and many long-serving show technicians to prepare to install, operate, and appropriately staff the Light Show and Dickens Village attractions for the 2025 holiday season.

But to make this vision a reality, we must raise the necessary funds to support an undertaking of this scale. We are hopeful that there are individuals—throughout the Philly region and beyond!—who care deeply about keeping these traditions alive and will consider making a donation towards this effort. Join us in this once-in-a-generation opportunity to protect the magic that has defined childhoods and brought joy to families for nearly 70 years!

Tell us why you're giving or share your favorite Light Show memory using #SaveTheLightShow on social media! Your voice inspires others to give and helps keep the tradition alive.

Looking to visit the area for any of the Wawa Welcome America events happening on Independence Mall? The Independence Visitor Center will be open later during select events with extended bathroom access and visitor services to make your experience easier. Extended hours here!